When a Giant Rubber Duck Invades

Rubber Duck Project HK

I sure won’t mind if a giant rubber duck invades the planet, as long as it does “spread joy around the world”.

As it did in Amsterdam, Lommel, Osaka, Sydney and Sau Paulo since 2007, people in Hong Kong’s Victoria Harbour were hypnotized into a smiling and photo frenzy over the famed Rubber Duck Project 橡皮鸭 xiang pi ya. Of course, consumerism made its way alongside the high end brands of Tsim Sha Tsui 尖沙嘴 jian sha zui with all the promotional materials, down to exhibits selling replicas of the duck and restaurants serving quackily attractive dishes of yellow with flat beaks. Nameless small sidewalk stores were just as competitive as they filled the streets towards Nathan Road with less expensive rubber duckies.

Everyone in TST was frantic – in a good way – over the Rubber Duck’s presence. Rather pointless really, but my sister and I joined the commotion anyway. A little excitement over nonsense doesn’t hurt every once in a while.

Photostream: Rubber Duck Project, Tsim Sha Tsui, Hong Kong


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